.
Did you know that there are certain things that you may want to take into consideration before taking your business mobile? Wireless technology has brought a new and exciting trend in business computing and is revolutionizing the ways that people utilize computers to do business and stay connected with each other. But the simple fact is most people don't realize that there are important factors that need to be considered before taking your business mobile.....
===== sidenote =====
Did you know that there are risks and legalities associated when using mobile devices for your business and that is up to you to ensure that you and your employees use these devices wisely, so that your business can grow without limitations and legal ramifications.
===== sidenote =====
This "Mobile for Business" Crash Course was created to help business owners understand what mobile computing can do for their business. It can be used to build awareness and to show your readers how to take their business mobile business. You can also use it to educate your members, subscribers and to get more traffic to your own website. This short course is designed with beginners in mind, so even if you've never thought about taking your business mobile you will be better able to understand the pros and cons associated with using mobile devises to run your business! The best part is it's absolutely FREE! ==> http://sendit.fonline.hop.clickbank.net/?page=2
You learn things like:
* Exactly what mobile technology is and what it can do for your business.
* The emergence of M-Commerce and how it affects your business, so you don't get left behind!
* The effects of mobile technology on society and how it applies to your business.
* Some of the common myths associated with mobile computing that may be clouding your judgment, so that you can put them aside and make an informed decision about using mobile devices in your business.
* Some of the disadvantages of mobile technology so that you can decide whether or not it is a good fit for your business.
Enroll here for free: ==>
http://sendit.fonline.hop.clickbank.net/?page=2
To your success,
George
PS: Did I mention it's free? ==> http://sendit.fonline.hop.clickbank.net/?page=2
George Hendricks
New Money Line
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Thursday, November 26, 2009
Wednesday, November 25, 2009
Monday, October 12, 2009
FTC’s Guides Concerning Use| Endorsements|Testimonials|Advertising
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The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
What's new about the Endorsement Guides?
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The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
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Friday, October 9, 2009
FTC Affiliates and Bloggers Guides Concerning the Use of Endorsements and Testimonials in Advertising Online Marketing.
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The Affiliate sales blogger testimonial guideline discussion is not new only revised but as the compliance deadline nears the buzz is heating up. Previously these guideline were used to "guide" advertisers and sellers in all consumer advertising areas, they were recently revised to encompass the Internet where there are definitely "loopholes" and much deception being used to deceive consumers online where there is very little enforcement.
The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act and its "Final Revisions" are posted below. It is in plain English as opposed to "legal babble" and should be followed by all online marketers to avoid problems later on.
Also included are videos links at the bottom from the FTC.
For Release: 10/05/2009
FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.
The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.
The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.
Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.
The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.
The Commission vote approving issuance of the Federal Register notice detailing the changes was 4-0. The notice will be published in the Federal Register shortly, and is available now on the FTC’s Web site as a link to this press release. Copies also are available from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580.
The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 1,700 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s Web site provides free information on a variety of consumer topics.
MEDIA CONTACT:
Betsy Lordan
Office of Public Affairs
202-326-3707
STAFF CONTACT:
Richard Cleland
Bureau of Consumer Protection
202-326-3088
(FTC File No. P034520)
(endorsement testimonial guide.wpd)
.
The Affiliate sales blogger testimonial guideline discussion is not new only revised but as the compliance deadline nears the buzz is heating up. Previously these guideline were used to "guide" advertisers and sellers in all consumer advertising areas, they were recently revised to encompass the Internet where there are definitely "loopholes" and much deception being used to deceive consumers online where there is very little enforcement.
The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act and its "Final Revisions" are posted below. It is in plain English as opposed to "legal babble" and should be followed by all online marketers to avoid problems later on.
Also included are videos links at the bottom from the FTC.
For Release: 10/05/2009
FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.
The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.
The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.
Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.
The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.
The Commission vote approving issuance of the Federal Register notice detailing the changes was 4-0. The notice will be published in the Federal Register shortly, and is available now on the FTC’s Web site as a link to this press release. Copies also are available from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580.
The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 1,700 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s Web site provides free information on a variety of consumer topics.
MEDIA CONTACT:
Betsy Lordan
Office of Public Affairs
202-326-3707
STAFF CONTACT:
Richard Cleland
Bureau of Consumer Protection
202-326-3088
(FTC File No. P034520)
(endorsement testimonial guide.wpd)
.
Thursday, April 23, 2009
Internet Marketing Online Security Watch
Internet Marketing Online Security Watch
What is this year going to have in store for us?
There is a lot going on in the information internet marketing security space. It looks to be an interesting year in these regards. Below are
some things to watch for this year, some of them are good and, unfortunately, some aren’t.
Internet Marketing Online Security Watch
Click the link above to read the article.
What is this year going to have in store for us?
There is a lot going on in the information internet marketing security space. It looks to be an interesting year in these regards. Below are
some things to watch for this year, some of them are good and, unfortunately, some aren’t.
Internet Marketing Online Security Watch
Click the link above to read the article.
Friday, March 20, 2009
Internet and Computer Security in Home Business and Internet Marketing
2009 internet marketing security Watch - What is this year going to have in store for us?
There is a lot going on in the information internet marketing security space. 2009 looks to be an interesting year in these regards. Below are some things to watch for in 2009, some of them are good and, unfortunately, some aren’t.
First the good news:
- We are getting a lot more serious about our internet marketing security. This has a lot of reasons behind it. For example, new privacy laws are mandating organizations to tighten their internet marketing security. Look to see more consumer privacy laws passed in the coming year and more tightening of internet marketing security systems.
- Authentication requirements are increasing. This is closing in large internet marketing security holes. Corporations are requiring a great deal more of authentication to get into secure systems (this also is on the bad news side)
- There is a plethora of sophisticated programs to help us be more secure and they will continue to get better. Competition right now is strong in the internet marketing security industry sparking a lot of innovation.
- ISPs are now taking on the responsibility to help us with our internet marketing security. Take AOL's recent commercials as a good sign that others will follow the trend.
Now the bad news:
- Securing our networks is costing us. Most companies are globalizing their organizations and making them secure costs a lot of money.
It will get worse before it gets better.
- Authentication requirements are increasing. This is getting claustrophobic. Corporations are requiring a great deal more authentication to get into secure systems (This is also on the good news side) Unfortunately, for the end user, it is one more thing to be unhappy about, not unlike airport internet marketing security lines.
- Hackers are getting more sophisticated. For example, Botnets are becoming more complex and harder and harder to catch and stop. Do a search on botnets on the Internet. They really are causing a whole lot of problems, but it does not stop there. The number of viruses and malware out there is staggering.
What the Heck are Botnets?
"A botnet is comparable to compulsory military service for windows boxes" - Stromberg (http://project.honeynet.org/papers/bots/)
Botnets are networks of computers that hackers have infected and grouped together under their control to propagate viruses, send illegal Spam and junk email, and carry out attacks that cause web sites to crash.
What makes botnets exceedingly bad is the difficulty in tracing them back to their creators as well as the ever-increasing use of them in extortion schemes. How are they used in extortion schemes? Imagine someone sending you messages to either pay up or see your web site crash. This scenario is starting to replay itself over and over again.
Botnets can consist of thousands of compromised machines. With such a large network, botnets can use Distributed denial-of-service (DDoS) as a method to cause mayhem and chaos. For example a small botnet with only 500 bots can bring corporate web sites to there knees by using the combined bandwidth of all the computers to overwhelm corporate systems and thereby cause the web site to appear offline.
Jeremy Kirk, IDG News Service on January 19, 2006, quotes Kevin Hogan, senior manager for Symantec internet marketing security Response, in his article "Botnets shrinking in size, harder to trace", Hogan says "extortion schemes have
emerged backed by the muscle of botnets, and hackers are also renting the use of armadas of computers for illegal purposes through advertisements on the Web."
One well-known technique to combat botnets is a honeypot. Honeypots help discover how attackers infiltrate systems. A Honeypot is essentially a set of resources that one intends to be compromised in order to study how the hackers break the system. Unpatched Windows 2000 or XP machines make great honeypots given the ease with which one can take over such systems.
A great site to read up on this topic more is The Honeynet Project (http://project.honeynet.org) which describes its own site's objective as "To learn the tools, tactics and motives involved in computer and network attacks, and share the lessons learned."
Security for your Online Marketing Home Business
.
There is a lot going on in the information internet marketing security space. 2009 looks to be an interesting year in these regards. Below are some things to watch for in 2009, some of them are good and, unfortunately, some aren’t.
First the good news:
- We are getting a lot more serious about our internet marketing security. This has a lot of reasons behind it. For example, new privacy laws are mandating organizations to tighten their internet marketing security. Look to see more consumer privacy laws passed in the coming year and more tightening of internet marketing security systems.
- Authentication requirements are increasing. This is closing in large internet marketing security holes. Corporations are requiring a great deal more of authentication to get into secure systems (this also is on the bad news side)
- There is a plethora of sophisticated programs to help us be more secure and they will continue to get better. Competition right now is strong in the internet marketing security industry sparking a lot of innovation.
- ISPs are now taking on the responsibility to help us with our internet marketing security. Take AOL's recent commercials as a good sign that others will follow the trend.
Now the bad news:
- Securing our networks is costing us. Most companies are globalizing their organizations and making them secure costs a lot of money.
It will get worse before it gets better.
- Authentication requirements are increasing. This is getting claustrophobic. Corporations are requiring a great deal more authentication to get into secure systems (This is also on the good news side) Unfortunately, for the end user, it is one more thing to be unhappy about, not unlike airport internet marketing security lines.
- Hackers are getting more sophisticated. For example, Botnets are becoming more complex and harder and harder to catch and stop. Do a search on botnets on the Internet. They really are causing a whole lot of problems, but it does not stop there. The number of viruses and malware out there is staggering.
What the Heck are Botnets?
"A botnet is comparable to compulsory military service for windows boxes" - Stromberg (http://project.honeynet.org/papers/bots/)
Botnets are networks of computers that hackers have infected and grouped together under their control to propagate viruses, send illegal Spam and junk email, and carry out attacks that cause web sites to crash.
What makes botnets exceedingly bad is the difficulty in tracing them back to their creators as well as the ever-increasing use of them in extortion schemes. How are they used in extortion schemes? Imagine someone sending you messages to either pay up or see your web site crash. This scenario is starting to replay itself over and over again.
Botnets can consist of thousands of compromised machines. With such a large network, botnets can use Distributed denial-of-service (DDoS) as a method to cause mayhem and chaos. For example a small botnet with only 500 bots can bring corporate web sites to there knees by using the combined bandwidth of all the computers to overwhelm corporate systems and thereby cause the web site to appear offline.
Jeremy Kirk, IDG News Service on January 19, 2006, quotes Kevin Hogan, senior manager for Symantec internet marketing security Response, in his article "Botnets shrinking in size, harder to trace", Hogan says "extortion schemes have
emerged backed by the muscle of botnets, and hackers are also renting the use of armadas of computers for illegal purposes through advertisements on the Web."
One well-known technique to combat botnets is a honeypot. Honeypots help discover how attackers infiltrate systems. A Honeypot is essentially a set of resources that one intends to be compromised in order to study how the hackers break the system. Unpatched Windows 2000 or XP machines make great honeypots given the ease with which one can take over such systems.
A great site to read up on this topic more is The Honeynet Project (http://project.honeynet.org) which describes its own site's objective as "To learn the tools, tactics and motives involved in computer and network attacks, and share the lessons learned."
Security for your Online Marketing Home Business
.
Wednesday, March 18, 2009
The Real Truth about High Definition T V
Best HDTV
High-end HDTV At Its Best
Setting up the ideal HDTV system can become very laborious, confusing and frustrating given the huge selection of HD-related products in the market. Can watching shows be as complicated and costly? However, that put a huge emphasis on the getting the best equipment regardless of
how much money they need to spend. Here some of the best HDTV equipment available in the market today.
Terk TV2 antenna
Is the Terk TV2 antenna the best in its class? For starters this antenna is advisable for those living in the suburbs or cities, as these locations usually receive strong TV signals. The Terk TV2?s dipole elements can be extended and be independently swiveled for directional tuning to capture the best reception.
The Terk TV2 will likely be a great addition especially for a DBS system. The Terk TV2?s additional parts include RF-style coaxial input to enable connecting a second or third video source such as a VCR, or video game machine. No addition connections are required.
Specifications:
- VHF/UHF band separator with 75-300 ohm matching transformer
- VHF and UHF capability for reception of channels 2-69
- extendable dipole elements
- RF-style video input with antenna/source switch
- Dimensions: 8"W x 9"H x 4-1/4"D
- 1 year warranty
DIRECTV HR10-250 satellite receiver
Based on the impressive specification of the DIRECTV HR10-250 HDTV satellite receiver, is it safe to say that it is the best LCD for HDTV today? The HR10-250 can receive and decode digital signals from DIRECTV s high-resolution broadcasts. The satellite receiver also has
a built-in hard drive digital video recorder that can be used to record favorite programs from any HD channel.
HD-broadcasts boasts of images rich in detail and surround sound. The DIRECTV HR10-250 HDTV receiver can be hooked to any HD-capable TV and home audio system.
Specifications:
» HDTV DIRECTV tuner ? receives and decodes digital HDTV signals from DIRECTV?s satellite broadcasts and local free-to-air broadcasts with the use of a compatible antenna.
» receives digital TV broadcasts in 480i, 480p, 720p, 1080i
» manual timer recording by channel and time
» 1 antenna input and 2 satellite inputs
» optical digital audio outputs pass Dolby® Digital 5.1-channel audio
» phone jack
» TiVo 14-day interactive program guide
» dual ATSC tuners
» can record up to 200 hours of standard-definition digital TV with its built-in hard disk digital video recorder and up to 30 hours of HDTV
» WishList? keyword search of program listings
» Thumbs Up/Thumbs Down buttons ? ratings system from TiVo
» selectable 480i/480p/720p/1080i output via HDMI and component video
» Season Pass?
» 1 set audio/video outputs (composite, S-video, component video, HDMI)
» remote control (multibrand for TVs and A/V receivers)
» can record two shows simultaneously
» 2 USB interfaces for future use
» HDMI, HDMI-to-DVI, component video, S-video, composite video, and telephone cables
» 15-1/8"W x 3-5/16"H x 13-7/8"D
» 1 year warranty
Monster HDMI400
Monster has been knows from producing arguably the best audio and video cables in the US. Given its industrial design and durability, Monster has carved a name for itself that it currently unmatched in the cable industry. Monster?s video cable is a favorite among installers and audio and video enthusiasts around the world.
Attaining the best HD image and detailed sound has been the mission of high-definition enthusiasts. The Monster HDMI400 is a powerful tool given its advanced design. Information can be sent out as fast as 5 gigabytes a second with HDMI. Such capability means that one HDMI cable can handle the transfer of uncompressed high-definition video and uncompressed multichannel digital audio signals and even have extra bandwidth.
The Monster HDMI400 HDTV cable utilizes gas-injected dielectric that makes sure any signal loss is only minimal signal and signal strength even on extended connections. RFI and EMI noise are rejected by high-density triple-shielding, delivering a clean signal to your components. The Monster cable also fully supports both 720p and 1080i HDTV video formats and multi-channel audio formats.
Specifications:
» signal strength runs at optimum level with its gas-injected dielectric
» signal transfer is seamless and corrosion is effectively avoided with 24k gold contacts
» noise rejection with high-density triple-shielding treatment
» lifetime warranty for the Monster HDMI400 HDTV cableArista HDTV cable
George Hendricks
Affiliate Marketing Dish Network Cable Deal
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